Joico's Moisture Recovery infused with nourishing Jojoba Oil, this "moist-have" collection delivers the deep replenishment thick/coarse hair requires to look and feel beautifully quenched - all day. Benefits 24-hour moisture replenishment* Double the softness** 3X less prone to breakage*** Hair looks instantly replenished, shiny, and healthy *When using Moisture Recovery Shampoo and Treatment Balm **When using Joico Moisture Recovery Shampoo & Joico Moisture Recovery Conditioner vs. untreated, damaged hair ***When using Moisture Recovery Shampoo and Treatment Balm; against combing breakage on damaged hair vs. a non-conditioning shampoo