Tide Free & Gentle is a powerful he liquid laundry detergent that delivers deeper clean that is gentle on skin (1) and is designed free Of dyes and perfumes. It removes more residue from dirt, food and stains than the leading free detergent and, as part of the Tide family, you can expect a dependable clean in every load. Tide Free & Gentle high efficiency Liquid Laundry detergent that is gentle on your sensitive skin is now available in a revolutionary Tide Smart pouch that uses 60% less packaging (2)! Tide Smart pouch packaging makes your laundry detergent more convenient to store and really easy to use; just pour it from the pouch into an empty Tide Bottle or use it directly from the pouch using a measuring cup. Enjoy great cleaning performance from innovative packaging. (1) vs. Leading national competitor free detergent (2) Weight vs 50 oz. Bottle