“Ride for the Brand”: This Rip Wheeler-inspired eau de cologne is ideal for a rough and tough outdoorsman who likes a shot of bourbon before heading home to waiting arms! Vibrant, Smokey & Rugged: With notes of raw bergamot, crisp clary sage, smoked whiskey, charred vanilla and rough cut tobacco, this handcrafted men's fragrance provides a strong, masculine scent that lasts all day. Find your Fragrance: From Yellowstone and Cowboy to Outlaw and Leather collections, Tru Western has the men's fragrance you're looking for and is a cologne choice you can feel great about.